"Authentic styles designed for urban individuals"
SET is a progressive premium brand that
stands for a contemporary, urban casual look.
The collection's progressive image is defined by standout pieces and clear statements.
All pieces are easily combinable and
exude a casual elegance which is always paired with an edgy sexiness.
The brand aspires to the highest quality standards – which is why the collection is largely produced in Europe using European fabrics and yarns.
Presenting a premium quality product is the priority in every collection.
SET was created by Maya Junger in 2009.
The mother of four lived in London for many years, initially pursuing a career as an international corporate lawyer.
She herself epitomises the typical SET
woman – and embodies the spirit of the brand.
She loves the buzz of the world's major cities, enjoys collecting contemporary art and vintage furniture, and is continuously inspired by the zeitgeist.
This inspiration shines through in her
collections as well as in the brand's head office with its modern mix of
art, culture and design.
FACTS & FIGURES
In just a few seasons, SET – which was
established in 2009 – has evolved into an international global brand in
the contemporary premium market, making a name for itself with fine
fabrics, high-quality workmanship and strong fashion statements.
The brand is expanding fast, and has secured France as its top export market.
SET is currently available at around
1,000 point-of-sales in some 20 countries around the world.
Its distribution philosophy is focused exclusively on high-end specialty retailers and international department stores.