Shop By Look



“NEVER FORGET WHERE YOU’RE COMING FROM”: SET is about urban rock ‘n roll attitude paired with a fair amount of femininity and laid-back coolness. Leather, knit, outerwear and dresses reflect that DNA and we want to push those as our core categories | DENIM is going to be our new favorite product | KNITWEAR AND TSHIRTS continue to go strong | NEW VOLUMES! This season we are going to explore new volumes on hems and sleeves: Flares and flounces are the uber trend to follow next year and SET has especially within the blouses some beautiful new volumes and details

The TYLER jacket is interpreted for Spring not only in new and partly BOLD FRESH COLORS, but also in a SILVER GLAM LEATHER VERSION, an street-ish edgy COTTON VERSION and a clean TECHNO JERSEY VERSION | THE SAME TECHNO JERSEY makes another appearance for spring as a new quality for our essential “Charles” trenchcoat. | IN ESSENTIALS, we continue the path of using great jerseys or a STRUCTURED OTTOMAN //

SPRING SUMMER 18 will MOVE AWAY from clashy eclecticism and loud slogans. Everything will be MORE PLAYFUL AND A BIT ROMANTIC, too: EMBROIDERY is a very IMPORTANT THEME everywhere for next season. | We continuously DEVELOP A LANGUAGE for SET where the inside finishings in outerwear and jackets holds LITTLE SURPRISES: a small ribbon in contrast color, a striped bias binding or a colorful grosgrain on the button stand- you can SEE OUR LOVE FOR DETAIL from inside out of each garment. | PARTY MOOD: start of the season with great options for going out | Outerwear and knitwear with pre-christmas highlights and a pinch of bling | Introducing spring in lightwovens with flower and butterfly themed prints | COLOR IMPACT: red-white-black-silver with leo print!

Announcing springtime with a bold color theme of green, orange and blue | Strong print themes “urban jungle” with colorful plants and flowers | Sporty street-ish elements in combination with feminine silhouettes | Many decorative elements with embroidered badgesTiger and flames as a leitmotif | Strong leather options

Romantic femininity paired with rock ‘n roll attitude | Delicate fabrics clash with tough workwear | Happy spring color theme in khaki, pink and ecru | Leo print in bright fuchsia or natural tones stands for toughness | Colorful Millefleur inspires a hippie feeling | Strong focus on washed cotton presented in a new feminine way.


We celebrate SUMMER with a wide range of print motives in new color hues. We have outstanding leather pieces, decorated or with new shapes, to UNDERLINE OUR KEY COMPETENCE in leather | For summer we explore MORE SKIRT OPTIONS and love TO PAIR THEM UP with our great ROCK ‘N ROLL BAND T-SHIRTS | KNITWEAR has IMPORTANT STORY-TELLING highlight pieces. | DRESSES –DRESSES- DRESSES: we offer a dress for each occasion from Day to evening | PANTS: we love them colorful and skinny for the season and have explored BEAUTIFUL 

SUMMER TWEED: our favorite little boxy jackets come in beautiful mix yarns, whilst always maintaining a rock ‘n roll attitude | TAILORING: “Riley” makes a reappearance as our favorite blazer shape in two great qualities: a clean stretch cotton in bold colors and one amazing cotton-linen blend in a would-be denim look | COOL SUMMER: cotton and linen are our preferred options for summer. We appreciate their cooling and drying properties and love the fresh handfeel of those fibers |New fabric input come e.g. with the raincoat quality, the overprinted lurex jacquard or the open weave cotton jacquard with Ikat motive.

EMBROIDERY, lace and studs: in each program there is a new richness and beauty in embellishment techniques. LACE is making a big appearance, weather stretchy, floral or three dimensional | LITTLE RIBBONS and lace tapes are paired with stripey poplin, print or fluid crêpe | We definitely have a Ye-Ha moment with fringes, rivets and lacing.

Rosé, mauve, yellow and silver colour theme | Summer finally has arrived fully with a Middle-America desert-festival theme, inspired by outdoor events like the “burning man” festiva | Strong print options with a “desert rose” and a Native American abstract print | fringes and suede leather give a wild west feeling | our new raincoat and band t-shirts sum up the summer festival feeling.

Khaki, lilac and lavender color theme | San Francisco hippie romance paired with tough and washed cottons | sun-faded colors with strong highlights in lilac, pink and bright blu | Strong embroidery themes with huge flower motive and eyelet embroidery lurex and silver studs give the program a luxury touch.

Embroidered circus jacket and printed lurex dress add a bit of evening sparkle. Contrasted by a happy-mood naïve flower print | Embroidery getting louder in bright red | Mix of light summery | Qualities with casual relaxed elements.